Consumer Research
What do these terms have in common?
Consumer Experience Strategy
Consumer Research
Desired Consumer Experience (DCE)
UX Research / User Experience Research
User-Centered Design
Voice of Customer (VoC)
Consumer Insights
Human-Centered Design
Design Thinking
Consumer-Centric
Fundamentally, these terms are simply about ‘knowing your customers.’
Do you know your customers? Do you really know them?
What is your relationship with your customer?
What is your relationship with your customer?
A healthy relationship is a two-way street — one in which
there is give-and-take and open communication.
How do you communicate with your customer?
Do you listen to them?
Do you understand them?
Do you empathize with them?
If not, it's ok. Claro can help.
Services
Qualitative Research
Quantitative Research
Data Analytics
Competitive Mapping
Category & Trend Forecasting
NPS
Needs Assessment
Journey Mapping
Experience Modeling
Consumer Profiles
Consumer Experience Strategy
Feature Requirements
Product/Service Roadmapping