Work

Qualitative Research

Journey Mapping

Data Analytics

I was asked by a design and innovation firm to step in and help support a user experience research team on a design mockup study for a Fortune 500 client. The ask was to take the defined objectives and research plan and manage the recruit, refine the discussion guide, facilitate the sessions, synthesize the findings, create a compelling presentation, and share it with executives. 

The recruit was very tough due to many circumstances, yet we pulled through, and ended up conducting the planned ten 3-hour in-person sessions with 1-3 people in each session. We used a combination of activities ranging from observational walk-throughs and discussions in full-scale prototypes and VR mockups to sorting and prioritization activities. It required collaborating remotely with the initiative's lead industrial designer to synthesize the results in Miro, where I created a synthesis framework. We built a few versions of the results to support various client needs: a full detailed report, an executive summary, and an executive presentation. 

Not only did we obtain insights and answers they needed for the mockup study, but we also helped define a set of design principles for this target audience based on identified unmet needs. 

In addition, these insights helped greatly enrich a previously established consumer journey. The client executives were delighted with the results and stated these insights needed to be shared with other product owners and business sectors that also develop products for this specific target audience. 

One team member said: 

"I admire your ability to jump in and just roll with all of the learning and changes and complexity. It was remarkable!" 

In addition to this project for this team, I synthesized and presented another quantitative study and conducted data analysis on an industry topic to support business development efforts.